Hotel Freina Hotel Freina
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Mountain Lifestyle Hotel
Hospitality In third

Hospitality – Passion – Tradition: Family Kostner

The people in our house are what make the hotel and the whole atmosphere unique! And this already for over 70 years!

Hospitality, tradition and passion have been our strengths since 1950. Our small family-run Hotel in Selva di Val Gardena is characterized by love, smiles and South Tyrolean humor!

What we really love:

  • Welcoming you with open arms at the reception
  • We start the day with a smile and a "Bon di", which means “Good morning” in our mother language Ladin
  • Surprising you with a yummy cappuccino
  • Giving you personal hiking and skiing tips for an unforgettable day
  • Don't miss a funny joke at the bar with Klaus
  • "What wine goes with this dish?" David will be happy to advise you
  • Special requests or concerns? Susanna will take care of it...
  • Every day we try to make you experience unforgettable moments and memories at Hotel Freina … we can’t wait to meet you soon!

It’s time to get to know us better…


Most of the time you'll find him behind the bar, but also shovelling the snow or at reception, where he will give you the best hiking tips! He is the host and owner of the house, but he can best be described as an enthusiastic builder and architect. Because he is always tinkering with new ideas on how to improve and beautify the house.


Definitely our soul of the house! She welcomes you at the reception, ALWAYS with a smile. Every wish of the guest is fulfilled quickly and with joy...just try it out sometime, she really can do magic :-)


Our wine lover and cocktail master will be happy to create a special cocktail for you at the bar. How about a "Freina Special" or an Espresso Martini? In the dining room, he will be happy to recommend a wine to match the menu.


Since December 2021, there's been a double miracle at Hotel Freina...our twins Mattia and Tobia. And Verena has contributed to it. Energetic, open and always natural, she continues the family tradition.


Our youngest son has many interests and is studying business and management. He is collecting experiences abroad, but is always happy to show up in the dining room to entertain you with fun and humour during the evening service.

Mattia & Tobia – the fresh twin duo

Although they are the youngest in the Freina house, they can set the loudest tone. But mostly they are well-behaved and do what they do best: charmingly wrapping everyone around their finger.

Our history which made us unique


Construction of a new underground garage with over 40 parking places for our guests.
To the construction video


Our family is growing! Welcome Mattia and Tobia, the twins of our daughter Verena.


New terrace with Sella mountain view and new reception.


New starting from December: New mini relax pool

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